14. Jul, 2010 Categories: Blog by Megan InCouraged
If you’re a company or non-profit organization considering the implementation of a cause marketing campaign or initiative, who do you turn to for expert advice? Turns out you have a broad spectrum of options. I’ve asked some of the best and brightest in the cause marketing realm to comment about their place within the cause space and the trends to keep an eye on moving forward.
The Traditional Public Relations Agency
On one end of the spectrum is the traditional public relations agency. A few of these PR agencies have developed an expertise in-house within the field of cause marketing, such as Barkley, [...](more...)
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