As Good Company continues to expand its strategic partnership consulting business, we are pleased to announce that Heidi Schadler has joined the company as Vice President, Strategic Alliances.
Heidi is an innovative business strategist with an accomplished career in the media industry. As an Account Executive and Business Development leader with over sixteen years of media experience in forging partnerships, brand management and cross-platform marketing opportunities, Heidi has had a keen ability to identify, develop and maintain relationships with strategic partners. Heidi’s interpersonal skills and creative approach in leveraging assets has led to a demonstrated success in the launch of new products, cross-platform marketing campaigns and brand development and management.
Heidi began her career during the launch of Animal Planet to secure programming content for the fledgling company’s first-ever deals with the major broadcast studios and worked with the likes of Jim Henson Productions, Fox Studios and Paramount Pictures. Through strong partner relationships and the ability to leverage internal and external assets, she was appointed to lead the Home Entertainment licensing group for Discovery Communications. Heidi took a novel approach in developing theme related content and unique packaging to create some of Discovery Channel, Animal Planet, Science Channel, TLC and Discovery Health’s most successful product releases to date and gained entrée into many untapped markets. From there she became Director, Discovery Commerce to establish [...](more...)
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