by Diane Thieke, Good Company Social Media Strategist
‘Tis the season of giving and the time of year for cause related marketing campaigns to really ramp up and get noticed. For local companies, however, cause related campaigns are an integral part of community outreach that has no beginning and no end as they are aimed at building authentic connections and supporting what really matters, locally.
Local companies that dive in and help to solve local problems build long-lasting ties to members of the community and in return earn long-lasting loyalty. It’s what separates them from global and national brands because local business can build authentic “neighborly” relationships, locally, in a way that top-down organizations can find difficult to achieve.
One great example of local expertise in community engagement is BankAnnapolis, an Annapolis, Maryland, local bank. BankAnnapolis has built strong neighborhood ties by focusing on participation and support of local events and activities. These connective actions have helped this local bank build social capital with the people in their market and build stronger ties with “Main Street.”
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