Cause Marketing 2.0 – Where Do We Go From Here? by Megan Strand

Great insight into future for Cause Marketing by Megan Strand of InCouraged.

06. Jun, 2010 Categories: Blog by Megan

It seems you can’t turn around without bumping into a new cause-related campaign.  On Facebook and Twitter…we’re asked to vote in online contests that leverage the power of social media to direct corporate giving (most notably the Pepsi Refresh campaign).  At local retail establishments, aisle end caps lure us to pick “fair trade” items or vote with our dollars to purchase pink-clad boxes to support breast cancer research or soap bottles adorned with baby seals to aid in wildlife recovery efforts.

Where Do We Go From Here?

But where do we go from here in the realm of cause marketing?  How does this influx of cause-participation alternatives evolve toward a sustainable and meaningful interaction with the causes about which we care the most?  How do we avoid “Causewashing” or the Death of Cause Marketing via cause overload?  And what’s missing from current cause-related campaigns?  What will Cause Marketing 2.0 look like?

Click here for more:

http://www.incouraged.com/2010/06/06/cause-marketing-2-0-where-do-we-go-from-here/