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Red Campaign Highlights Buying Metrics
June 1st, 2010
From Media Daily News
by Wayne Friedman, Friday, May 28, 2010, 11:16 AM
Internet advertising network VideoEgg’s pro-bono promotion of the HBO documentary “The Lazarus Effect,” which follows four Zambian people with AIDS, offers some unusual insight into the campaign media buying metrics — real-time impressions.
VideoEgg‘s campaign is for RED, a worldwide charity started up by U2 singer Bono to help those with AIDS in Africa.
