About Good Company

About Good Company

Good Company specializes in developing and executing innovative business strategies that deliver positive social impact. With over 15 years professional experience in cause-related marketing strategy and partnership development in both the for- and non-profit sectors, Good Company is uniquely positioned to help clients achieve their cause partnership and marketing goals.

Good Company’s client promise is to deliver innovative ideas and strategies that have a positive impact.  Our goal is to bring good companies together to do good things in the world by providing them with strategies and programs that leverage for-profit and non-profit assets that drive cause awareness, build brand equity and generate revenue.

Good Company’s client promise is to deliver innovative ideas and strategies that have a positive impact.  We want our clients to exude value for the greater good and for businesses to thrive so there is abundance for causes. We think this work is serious and important and we also think it’s fun.  We believe that when there is balance between business and cause the best ideas emerge with the best chance for success.  We think work can be joyful, creative and rewarding when smart, responsible business initiatives make money and give back to people, communities and the world.

We also understand that there is much to be learned at the local level. Good Company considers the recipient of the message first and then works toward a client strategy — creating authentic sustainable relationships with brands that begin from the consumer perspective. It’s where we find truth in branding so our clients are best positioned to understand what matters to the people they serve. It’s where our clients can facilitate change that truly connects to a mission while factoring in the larger business goals of an entire organization.

Good Company has both a local and national practice.  We service accounts in local communities and at the national corporate level.  The insight we garner from each practice makes us uniquely empathetic to corporate and local needs and allows us to create national campaigns that support regional, local initiatives.

Our services include:

• Cause Marketing
• Strategic Alliances
• Media Partnerships
• Sponsorship Development
• Public Relations and Outreach
• Retail Development
• Licensing
• Public Service Campaigns
• Brand Identity
• Product Development