Good Products
Shoppers want to help.
38% percent of consumer have bought a product associated with a cause in the last 12 months.*
Consumers want to feel good about their purchases in more ways than one. Value is critical in these economic times, but consumers are also looking for meaningful purchases that provide an opportunity to do good things for communities, families and the world as a whole.
Cause branded licensed products provide consumers with an opportunity to participate in giving in small yet meaningful ways that are connected to real world impact.
Good Company can help you assess your brand value and its connection to the consumer while helping you develop those one to one connections consumers are looking for to cause. Our services include:
- Cause Brand Identity
- Product Vision and Value
- Marketing and Merchandising Strategy
- Retail Development and Partnerships
(*Cone Evolution Study 2008)
good company, cause, marketing, cause marketing, licensing, non-profit, media, media partnerships, strategy, alliances, business, pro-social, social responsibility, alliances, branding, corporate marketing strategy, grassroots, local, outreach, communications, social media, social media strategy, media partnerships, retail development, licensed product, non-profit licensing